I recently retired from a major UK water utility. Working in their electronics maintenance department. A lot of our sites were literally in the middle of nowhere. Sometimes even across several fields, or moors. I wish we had used W3W then it would have been so much easier. Often the name of these places are localised and bear no relationship to their actual location. Also on bigger sites in major works I am sure W3W would be perfect to identify actual items of equipment on a site.
Has W3W ever thought of this as a revenue stream for business?