Has w3w ever been a challenge on the beloved competition show "The Amazing Race"? https://en.wikipedia.org/wiki/The_Amazing_Race_(American_TV_series) For nearly 2 decades, this show has contestants working in pairs going to 6 continents trying to win 1 million USD (and sometimes cars and Travelocity trips along the way) via difficult physical & mental games; it's won 10 Emmy Awards (our highest honor for TV shows). I haven't watched all 33 seasons of TAR; and of course I realize w3w couldn't have been on the show before 2013. But w3w would be a perfect fun fit! TAR is naturally fun