Has w3w ever been a challenge on the beloved competition show "The Amazing Race"? https://en.wikipedia.org/wiki/The_Amazing_Race_(American_TV_series) For nearly 2 decades, this show has contestants working in pairs going to 6 continents trying to win 1 million USD (and sometimes cars and Travelocity trips along the way) via difficult physical & mental games; it's won 10 Emmy Awards (our highest honor for TV shows). I haven't watched all 33 seasons of TAR; and of course I realize w3w couldn't have been on the show before 2013. But w3w would be a perfect fun fit! TAR is naturally fun
"Race Across the World has received generally positive reviews mixed with some negative reviews. Michael Hogan of The Telegraph found the first series "fiendishly addictive", and thought that it "reaffirmed one's faith in human nature" where friendships are "formed across cultural divides", with the series ending on an act of kindness that was "apt" and "heartwarming". ...
In the second series, Joel Golby of The Guardian judged it "an astounding piece of TV" that "captures all the vibrant highs and exhausted lows of travel in all of their raw glory", and one that made him "genuinely caring how this one ends and the impact it will have on the lives of those who lived it". Anita Singh of The Telegraph thought "the casting is one of the strengths of the series" and she "can't help but warm to these wacky racers" ..."